Brand identity design
Brand Identity
An identity that survives contact with a real product.
Plenty of identities look excellent in the presentation and fall apart the moment somebody has to build a settings screen with them.
We design brands as working systems: a mark that holds at sixteen pixels, type that carries a voice, one colour that means something, and rules clear enough that other people can apply them without asking.
What we do
Brand identity
The mark, the type, the colour and the logic that holds them together.
Naming and verbal identity
What the thing is called, and how it talks once it has a name.
Creative direction
Deciding what the work should feel like before anyone opens a design tool.
UI/UX design
Where identity meets the actual screens people use. This is where most brands are won or lost.
Design systems
Tokens, components and documentation, so the brand is still intact after twenty people have touched it.
How we work
01
Scope
Who this is for, what it competes with, and what it has to be understood as within three seconds.
02
Design
Directions explored properly, then one taken all the way rather than three taken halfway.
03
Build
The system: files, tokens, components and the rules for using them.
04
Test
Applied to real surfaces at real sizes, including the awkward ones.
05
Launch
Handover, guidelines, and the assets in the formats your team will actually need.
The same five stages run through everything we make, including our own products.
Technology we use
- Figma
- Design tokens
- Variable type
- Motion principles
Questions we get asked
- Do we get the source files?
- Yes. Vector logo files, the type and colour system, and the working design files. The brand belongs to you, including everything needed to keep making things with it.
- Can you rebrand without rebuilding our product?
- Often, yes. If the product already has a component structure, a new identity can be applied through tokens rather than a screen-by-screen rebuild. We will look at what you have and tell you which it is.
- What if we only need a logo?
- We will usually push back. A logo on its own tends to come apart the moment it meets a real interface. A small system is not much more work and it is the thing that actually holds.
- Do you design the product as well as the brand?
- Yes, and we would rather do both. The seam between brand and product is where most of the quality leaks out, and the whole point of this studio is not having that seam.